Companies allocate significant budgets for viral content, but reaching target customers relies on your social media presence’s organized ubiquity. There is no point in spending resources and time if you can’t monitor and analyze your post’s engagement; seeing your follower count can tell you half the story.
Countless social media tools are available in the market, but we can’t classify them as management tools. For example, Buffer helps schedule social media posts, but it doesn’t offer engagement.
Here, we discuss four social media management tools that dabble with it all—scheduling, reporting, and engagement.
Hootsuite allows you to manage multiple profiles on a single dashboard. It provides numerous streams rather than a single inbox, letting you monitor every social media channel’s content engagement. You can maintain a 24 x 7 presence on social media through its auto-scheduling, allowing bulk upload via a CSV file. It has a default but customizable reporting system to track engagements.
Hootsuite has versatile plans to match your business’ size and requirements. It costs $20 a month for less than ten social media profiles for one team member. Great for working with teams, it also offers a limited free plan for single users.
Sendible offers an easy dashboard for monitoring and tracking engagement with customers. The priority inbox shows you messages from multiple networks in a single-stream and allows you to take action for important ones.
You can schedule content through an interactive calendar and drag and drop feature, individually or in bulk. It also has a content recommendation engine that analyzes post content curation that will likely generate more engagement. It comes with free design templates for creating index social media reports. Pricing starts at $29 per month.
Sprout Social offers scheduling, reporting, and collaboration tools for companies of all sizes. It has a single stream inbox for managing messages and adding customized tags. Viralpost determines the best time to post your message, and in-depth analytics and reporting tools can track your team’s performance. All plans come with a 30-day trial and start at $59/year.
Tailwind is for companies whose target platforms are Instagram and Pinterest. It has a Tribes feature to boost Pinterest engagement, and Smart Queue allows you to pin and post at an optimal time, depending on your audience’s active status.
It also tracks key performance indicators to evaluate your current marketing strategy’s success. It is priced per account, and you will need two versions to use it for Pinterest and Instagram. Pricing starts at $15 per month for one account.
Boosting social media engagement
If you want content that stands apart in the sea of posts, tweets, and hashtags that’s growing every day, Rose Marketing Group should be your first choice to help you connect with your target customers.
We specialize in consulting and managing Amazon listings, email marketing, social media accounts, and social media campaigns. We have a good standing as over 50% of our current clients are referrals from other clients. You can email us at firstname.lastname@example.org or call at (404) 479-1519 to start your social media journey.