Having the right social media marketing strategy increases traffic, conversation rate, brand visibility, brand loyalty, and much more. The first step is to create social media profiles if you haven’t already. There is no reason not to use social media in your marketing strategy since it’s almost free, and there’s nothing to lose.
Here, we give you a low-down on six benefits of adding social media to your existing marketing strategy:
Creates brand recognition
Gaining recognition among target customers is every company’s key marketing goal. We all want consumers to recognize our brand. Social media platforms allow significant brand building for your target audience. You get access to a large audience and quickly and can easily engage with them on these platforms. Small tricks such as using your logo strategically on your cover photos and profile can make a world of difference.
Starts conversation around your brand
A strong social media strategy should be able to generate conversation and engagement around your product. Respond to the comments and ensure that your followers know the person behind the brand. In doing so, you add a humane touch, making your customers feel valued and appreciated.
Tells your story
Sharing your story and mission through social media is a great strategy. Compelling stories have a lasting impact on a brand’s image. It does not have to be extensive; it can be as simple as your employees sharing their hiring stories. You can also share stories of people who have used your products and are willing to give video feedback.
Exceptional customer service
Social media platforms allow brands to respond to their customers’ questions and requests promptly, establishing trust. Strong customer service on social media will help you build meaningful relationships with your customers.
It’s (mostly) free
That’s right. You can create social media accounts for free and attract an audience through organic content. If this is not enough, you can always use paid promotion to increase exposure among the target audience.
Several social media platforms, such as Facebook, Twitter, and Instagram allow you to promote advertisements for any budget where you can direct ads towards the people who are more likely to click on them.
Even when you generate traffic through organic content or paid promotions, you need to care about how much of it is driving conversions. Here are some ways of doing it right: a call to action empowers the customer to purchase a product or join a webinar. Contests or giveaways compel users to buy products from brands that go the extra mile by giving freebies. Ads lead interested customers to your social media profiles. The trick is to use a balanced mix of these three rather than relying on just one strategy.
If you want to build a social media strategy that achieves your goals, increases your following, and boosts revenue, Rose Marketing Group should be your one-stop destination. We offer customized social media strategy, publish across platforms, create content and ad copies, and monitor results to cater to a highly targeted audience. You can call us at (404) 479-1519 or email at firstname.lastname@example.org to know more.