TikTok For Businesses

Tiktok marketing in 2020

TikTok is an app where anyone can upload short videos of them singing, dancing, joking, and so on. If you’re familiar with Vine or Musical.ly, the idea is very similar. Without a doubt, the growth of this app has been one of the biggest social media trends of 2020. In just the first three months of the year, the number of US visitors rose by more than 48%.

In this article, we’ll provide some of the information you may want to know about TikTok before deciding whether or not it’s right for your business.

Who Is TikTok For?

TikTok use has been most prevalent among Generation Z, as they were the initial users of the platform. In fact, 41% of users are 16-24 years old. While the app has been growing in popularity with older generations, it’s one you need to be aware of if you’re trying to capture the attention of a younger target market.

Are There Any Other Short Video Apps I Should Be Aware Of?

Not really. Several other apps like Byte and Quibi have tried to move into this space, but currently none have been successful. 

Is TikTok Shutting Down?

TikTok does not appear to be shutting down. There has been talk of it being banned in the United States given statements by President Donald Trump, but the app has come out and said that it isn’t going away. The moves being made by the US government have actually spurred talk of Microsoft buying TikTok, which could have a positive effect on the app’s ad platform.

How Can My Business Use TikTok?

There are a number of different ways that your business can get attention on TikTok. The first is by creating an account and simply posting videos to it. The app delivers videos to a random set of viewers and uses this information to decide whether or not it should send the video to more viewers.

In this way, if you create an exciting video, it can be seen by a large number of people. That said, the algorithm can be tricky and it’s constantly changing. If you’re looking for a more definite way of getting your content viewed, you may be interested in running ads. TikTok has several options for ad buyers — allowing you to hashtag challenges and native ads being two of the most prominent — but it’s still a very new platform.

There’s also influencer marketing, which can ensure that fans of a particular creator are exposed to your brand. The advantages here are similar to what you’d expect from other forms of influencer marketing: using someone else’s name recognition, and relying on the taste of someone already established on the app.

Social Media Management and Consulting – Rose Marketing Group

If you’re looking for high quality social media management and consulting, you’ve come to the right place. At Rose Marketing Group, we’re committed to ensuring that your business is represented in an engaging way online.

Have any questions about what we can do for you? Interested in getting a free social media consultation? If so, don’t hesitate to reach out to us by scheduling a virtual meeting or filling out our contact form.

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